Shireen Smith Intellectual Property Lawyer, Founder of UK law firm Azrights, and best selling author.
Let me show you how to fully benefit from your ideas and avoid having them stolen you’re your implement your plans, by using my tried and tested process to turn your ideas into assets, and avoid legal liabilities when choosing new names, commissioning logos, websites, software and more.
Hi, I’m Shireen Smith, a lawyer and business adviser who has helped a wide range of businesses and start-ups to identify, defend, and protect their intellectual property and brands worldwide. I founded my London law firm, Azrights, back in 2005 having qualified as a solicitor over 20 years prior to that. I’d specialised in business, digital media and intellectual property having worked in international businesses, including as an in-house lawyer at Reuters, a blue-chip company. Since then, I’ve written two best-selling books on Amazon, Legally Branded and Intellectual Property Revolution,
Have you ever had any of these challenges?
These and similar challenges are typical of how I help my clients all the time.
Some of the decisions we take very early on when implementing our ideas, could attract legal liabilities or result in loss of important potential assets.
Unless we know how to identify and address the intellectual property issues that are involved in a website or logo, or in content, or when protecting an invention, or taking other step s such as choosing a new name, there may be unwanted legal implications.
It may be too late to undo ill-considered actions later, once we’ve already created something. Building on shaky foundations could have serious consequences sometimes.
Yet it’s not possible to simply postpone the intellectual property considerations till we’re successful or are ready to visit a lawyer. Nor, is it necessarily appropriate or cost effective to consult a lawyer very early on every time we have a new project to address.
Therefore, it’s necessary for us ourselves to know enough of the basics of intellectual property, such as about trademarks, copyright, trade secrets, to identify them. Knowing the right actions to take early on to protect our businesses is how we can develop our ideas safely.
When I first set up my law firm, the enquiries I received revealed various intellectual property mistakes that small businesses were making.
One enquirer who I’ll never forget had chosen a name very similar to the market leader’s in his industry. Unfortunately for him none of the agencies he engaged to help him with web design, search engine and social media marketing were sufficiently aware of intellectual property laws themselves to warn him that using a domain name which was so like the market leader’s in his industry could have serious repercussions for him.
He should have known enough about trademarks to do trademark searches and take legal advice on the name before proceeding to build his entire online business on this domain name.
So, it was only after he had spent nearly a hundred thousand pounds on his website, social media and search engine marketing that he came to the attention of the market leader. They initiated a domain dispute. The domain names were confiscated as he was infringing on their trademark rights. So he had to start again with a new domain name.
The business was unable to overcome this set back. Overnight it lost all the leads it was getting from its search engine and social media marketing. So, he soon found himself unable to pay his bills and had to close the business. With it went his life savings and opportunity to try his hand at entrepreneurship.
Think about it. What would it feel like to lose everything you’ve built up in your business? All due to using a name that infringes on someone else’s rights?
Nor is this an unusual intellectual property problem for people to have. It happens all too often that people encounter problems over the names they’re using. That’s because most people don’t know how to do the simple due diligence checks on the trade mark registers that are available for international searching.
Scrabulous is an example of a business that was lost overnight.
It was an app enabling people to play a Scrabble-like game on Facebook, attracting 600,000 users per day when it was shut down by a copyright and trademark infringement complaint. Apart from copyright infringement in the way they developed their game, the name they were using was too much like Scrabble’s. Indeed, that was how they came to the attention of Hasbro, the owners of Scrabble.
This set back paved the way for Zynga to create what is now a highly successful Words with Friends app. The founders of Scrabulous lost their advantage of being the first to market with a Scrabble-like game and never recovered the success they had initially enjoyed.
Ill-advised choice of names can result in loss of time, loss of market share, loss of revenues as well as the dramatic examples I’ve outlined.
The cost and disruption of a rebrand are often very unwelcome for businesses that are faced with name problems.
Think of intellectual property not as a single action to take, as there may be at least 40-50 ways, if not more, that our businesses could encounter intellectual property problems.
Nobody knows what the future holds. So, the best approach in business is to manage risks so we’re not the next cautionary tale for people to learn from. That’s also the way to seize the opportunities to own valuable assets when developing new ideas.
Digitalisation Has Changed the World
In my book Intellectual Property Revolution, I explain how digitalisation has revolutionised our lives, and made intellectual property centrally relevant for every business.
In today’s fast moving digital economy, unless we take the right actions in relation to our intangibles such as our websites, brand, logo, business name, customer lists, domain names, photos, videos, reputation and goodwill, we risk discovering that we don’t own our intellectual property assets.
More than 70% of the value of a business is in its “intangible assets”.
Intangibles are assets we can’t touch, and sometimes can’t even see, but they are what underlie our business revenues and make our businesses valuable to investors and buyers.
They generate income and build wealth. It is these assets that make our business ours.
We may find that what should be assets belonging to our business, are in fact liabilities. For example, nowadays a simple search on the web may instantly reveal that an image or content we’re using belongs to someone else. In the industrial age we might have got away with using someone else’s intellectual property because nobody was likely to find out about us. But the internet highlights intellectual property issues in unusual ways and makes them even more relevant than ever before to every one of us.
Intellectual property laws determine ownership rights in intangibles.
Just like when you own physical property, being the owner of an intangible asset is essential if we’re to have control over how the asset is exploited. Our future revenues and the value of our business could be impacted if we don’t have own the rights in the asset because we won’t be able to transfer, or licence it to others.
Therefore, owning the rights to intangible assets affects the value of our business.
However, the way to own intangible assets is not always comparable to how we acquire rights in physical property.
The intellectual property rules can therefore lead to surprising and unwanted results when we don’t take the time to familiarise ourselves with the basics of intellectual properly.
Understanding intellectual property law is the No.1 way to gain an advantage in the market and protect our businesses.
Here’s how I found a solution to help clients in my law firm.
They would contact us for help with specific tasks such as trademark or patent registration.
Sometimes I would think a client was wasting their intellectual property budget but obviously I learned not to say anything to them.
For example, in one case, a small business with a successful operation in the EU and USA, and no trademark protection at all, wanted to blow a considerable amount of money – their entire IP budget - on filing a US patent application for a business process that was unlikely to even result in a strong patent, if it succeeded at all.
Giving the client strong advice simply lost me the business. I stressed to them that they should get some trademark protection first because that was intrinsically the most important priority.
It was painful to see a business so intent on neglecting essential protections simply because they wanted a patent, and didn’t understand intellectual property.
You see they were simply relying on their use of their name, which it’s possible to do in common law countries like the UK and USA. However, there is a serious risk of legal disputes when we don’t register our rights and don’t appreciate why we need to.
So, there is a large element of education involved in IP, and we had no service available for a client to learn more about intellectual property.
The challenge I had was how to enable clients to learn for themselves why it was a good idea to register trademarks and not a patent, and not to neglect certain other IP issuest. I needed to find a way for clients to understand the risks and opportunities of intellectual property for themselves.
Then they could decide how to prioritise their budget in line with their business plan and the inherent intellectual property risks.
While I wanted a way to explain the importance of taking a holistic approach it was by no means easy to come up with a solution.
When occasionally a client asked for a comprehensive review of their intellectual property we had no specific service with clear deliverables to propose to them.
I knew that any solution we introduced needed to address another issue I’d noticed too. This was how small businesses were registering a trademark without first commissioning any searches.
For example, they would just check Google at most before choosing and adopting a name.
It was around 2012 that I began to put together a solution which would solve these problems and could be offered at a fixed price.
You see part of the difficulty I had was that a business’ IP protection strategy depends on its business model as well as its business plan.
For example, a business with a product like C-Pen or Anywayup cup will need patent advice, among other things.
On the other hand, an author writing a book, such as JK Rowling of Harry Potter fame, needs advice on copyright primarily.
So, there is no “one size fits all” when it comes to the actions we need to take to secure our intellectual property.
Protecting intellectual property involves doing some due diligence searches, registering rights, using appropriate contractual documentation, and more.
So, I needed to have a set price for a single solution that would suit every small business client. That’s what was needed, albeit it was difficult to offer.
Offering a service that involved an hourly rate charge with an estimate of the number of hours the advice would take (which is the way legal services are usually priced), just wouldn’t cut it.
Clients would want to know in advance how much it would cost for them for us to assess their entire intellectual property profile. So, we had to set a price for the solution regardless of whether the client’s business model would focus on patents, trademarks, designs, copyright, or trade secrets, or database rights.
Yet we didn’t yet know enough about the client’s business to assess what advice we would need to give them, and what due diligence checks (trade marks or patents) we would need to do for them! It was important that these searches were included so the service would appeal to clients. It was also necessary to include a meeting and a letter of advice, and a way to educate clients about IP essentials.
In the end I just set a price and decided to take the hit. The price would be the same regardless of how long it took us to deliver the service. If it took considerably longer than the price I had fixed, then it would be part of the costs of product development, and I would raise the price for new clients.
Jacqueline Biggs Founder of Blue Lemons speaks about Shireen Smith
After much tweaking and testing, the solution evolved and has been used by dozens of clients by now.
Some of these clients have grown businesses from nothing to becoming huge brands or exiting for millions of pounds.
Every business that achieves a high exit has something unique that others want. They wouldn’t achieve this if they hadn’t first protected their ideas and products and taken account of intellectual property as their businesses grew.
Whether we’re starting up or running an established business, if we ignore the correct treatment of our intangible creations, we could put our future wealth and happiness at risk.
Having developed the solution for clients, I decided to develop it for a wider audience than my law firm clients.
Having standardised the advice over the years and understood what educational pieces to include, I reckoned that I could turn it into an online course suitable for a worldwide audience.
This would make intellectual property more accessible and the course more affordable. So, even start ups on a shoe string budget could access the advice they need at a fixed, affordable price.
Anyone buying the course would then be able to top up with a consultation with a lawyer if they wanted one to one advice.
The Legally Branded Academy was the result I ended up with
It’s essentially a business course helping students to identify and flag up intellectual property issues that arise when they turn their ideas into a business or project.
It teaches them what steps to take, how to do due diligence checks such as on names, and what processes to follow to manage other risks and opportunities
The results my students get when they take up the Legally Branded Academy, is that they would never find themselves in a situation such as occurred for Clearsprings Management Ltd (CMS) a real UK case.
Students of Legally Branded Academy get a clear process to follow in their businesses, and templates to use so they always flag up copyright ownership.
CMS had commissioned a developer to write various software programs for them. The software was to embody CMS’ business processes in electronic form.
The developer produced a detailed written contract describing in detail what the software would comprise. The contract said nothing about copyright ownership in the software. The upshot was that under the copyright default rules, the developer owned the rights in the software.
CMS had assumed they would own the software given they commissioned it and paid for it.
Indeed, CMS had spotted an opportunity and planned to sell the software to other businesses in their industry. That’s why they had engaged the developer to write the software for them. They didn’t just want the software for their own use.
However, they didn’t communicate this to the developer, so all they got was the right to use the software in their own business. They hadn’t dealt with intellectual property correctly, so they didn’t secure ownership rights in the software.
You see they hadn’t realised that securing ownership in intangibles is not the same as obtaining ownership of tangible, physical property. CMS even took the case to court, arguing that it should own copyright because the software embodied its business processes in electronic form.
However, the court, as expected, applied the copyright default rules and decided that CMS merely had a right to use the software for their own business. They couldn’t sell it to others. The developer as the owner of the copyright had the right to exploit the software.
Effectively, the company gave away its insights and best ideas, paid for the development, and was just left with a right to use the software in their own business. The developer was the one who could exploit the software. He was under no restrictions as to who to sell the software to.
This case should be a warning to all about why intellectual property has ramifications for the potential value of a business.
Managing intellectual property well and taking the right steps to secure intangible assets is the way to build a more valuable business.
However, there isn’t a simple universal action to just take to always own intellectual property or avoid its loss.
Each of the intellectual property rights has rules peculiar to itself which need to be addressed to avoid attracting liabilities, and to secure rights in intangibles.
If we’re not protecting our ideas even before we start building, growing or creating our product, business or brand, there’s a danger of overlooking important details, attracting legal liabilities, and even losing the business overnight.
At worst others may copy or steal our ideas. Or we could miss a vital opportunity that might have transformed our businesses.
Let me introduce you to Legally Branded Academy, the only online course to give you a clear process for managing intellectual property whichever country you’re based in.
The course teaches any entrepreneur, whether you‘re based in the UK, USA, Australia, New Zealand, Canada, France, Germany or elsewhere, how to identify intellectual property and take the right actions in relation to each type of IP right to protect your business in the early stages when you’re implementing your ideas.
It shows you step by step what to do, including how to do trademark searching internationally on names, and gives you some essential documents and checklists to use when progressing your projects. You also find out how to make best use of lawyers, so you just pay for the expertise you need.
The course is suitable no matter where you’re located in the world because it’s a business course about intellectual property. It is not a law course.
Intellectual property is an international legal subject.
There are many treaties in existence between nations worldwide, such as the Berne Convention. This means that intellectual property terminology like patents, designs, copyright and trademarks, have a similar meaning globally. So, you can benefit from the teaching in Legally Branded Academy to identify intellectual property in your business.
There are also international mechanisms in place for protecting intellectual property worldwide. Every country may have its own case law and approach to interpretation of the various intellectual property rights. However, the fact that laws differ between countries means simply that you might find that one country’s laws regulate an intellectual property right in a slightly different way to how another one does.
Or you be able to successfully register a trademark in one country, while another country may reject that same trademark because it’s too descriptive, say.
What’s important is that the terminology is universally applicable. The intellectual property actions every business needs to take when implementing new ideas are universal the world over. They’re not impacted by the details of the law.
The Legally Branded Academy course is suitable to learn how to identify intellectual property and what processes to use to manage that intellectual property.
So, for example, once we know that we need to flag up copyright ownership in our procedures before commissioning a copyright work, such as a piece of software, then the actions involved are clear and universally the same no matter which country we’re based in.
First, we identify that copyright is involved, and then secondly, we take the appropriate action to address ownership of the particular intellectual property. The Legally Branded Academy provides a suitable process and template to use.
However, even if the detail of the law differs in Columbia, or India, and the UK for example, it doesn’t much matter. You still get access to a process to use in your business to address the issue of ownership upfront before engaging someone.
The template provided in Legally Branded Academy to transfer rights in copyright is suitable to use for UK businesses and any businesses involves in international transactions, such as if you’re dealing with a freelancer from Upwork or People Per Hour.
If you’re based outside the UK then you should have a local lawyer in your home country draft an equivalent template for you to use in your own country.
With an understanding of the systems and processes to implement to protect intellectual property the right way for your business, means you can look at business and opportunities in a new way.
Get it right and intellectual property helps you…
… Grow your business into a successful, possibly even a household, brand
… Make millions in revenue from your product ideas
… Secure investment and funding
… Cash in and retire when you want
What value would you place on knowing the most important skill in today’s digital age?
That’s what the Legally Branded Academy equips you to do.
Here’s why Legally Branded Academy is great for you.
You learn how to identify your intellectual property and protect it initially. So, you gain the insights you need about business and intellectual property to manage the risks and take advantage of the opportunities inherent in your ideas.
The Legally Branded Academy helps you master the practical intellectual property issues common to new ideas, so you can develop them safely.
Across five modules you learn how to identify intellectual property.
You will be able to apply the methodology, and processes I’ve developed over 6 years in my law firm. That’s how you ensure your intellectual property is protected during the early decisions you make to progress ideas.
The actions you will need to take to protect your intellectual property vary depending on what type of intellectual is involved. You will have an easy way to identify these in advance. For virtually every type of intellectual property situation you will get specific actions to take or refrain from taking so you’re protected.
The course includes documentation to help you protect certain core IP on an ongoing basis.
Business is global nowadays, so we need templates to use when engaging people from other jurisdictions. The ones provided in Legally Branded Academy are suitable for those situations.
As well as discovering how to identify intellectual property rights and finding out when they apply to your situation you’ll discover what steps to take to protect your IP. You’ll learn how to develop your ideas and when to seek out a lawyer. For example, if you have a patent to register, it’s important not to do this too soon.
You’ll learn how to research your innovation, and how to protect it before it’s time to approach a lawyer to register your patent.
Or if you’re licensing your business, you’ll find out whether you may have problems with a format that is effectively franchising by a different name, and could expose you to fines in other jurisdictions like the USA which regulate franchises much more than the UK does.
The Legally Branded Academy is different to any other course that exists on IP
It is focused on providing business guidance, so you understand what procedures to adopt to protect your business assets. It’s only about the law insofar as everything we do in business and life stems from the legal system. The intellectual property actions you need to take also derive from the law.
But that doesn’t mean you’re going to be taught the nitty gritty of intellectual property law when you sign up to Legally Branded Academy. You don’t need that level of detail about the law.
Although intellectual property is complex, the complexity is minimal in Legally Branded Academy because the accent is on understanding general principles rather than learning the details of the law.
And the focus is on introducing effective processes to flag up and protect your IP regardless that you may not understand the complexities of the IP. The main issue is that the point is raised so you can then take advice from a lawyer if needs be.
The course is not about doing away with the need for a lawyer. You very probably still want to consult one to take further steps, such as to register the intellectual property you’ve created, or if you have questions.
However, thanks to the information in Legally Branded Academy when you do consult a lawyer you’ll be less likely to discover you’ve made serious mistakes in your early actions. You will also be better placed to oversee and manage the legal work.
Here’s what the five modules cover.
Week 1 - The Business Fundamentals
There’s an introduction to intellectual property. You’ll learn how to identify intellectual property and what to focus on.
Week 1 – Protecting Your Ideas
In Week 1 you’ll also understand what ideas to protect if you’re to be able to secure patent protection. Learning how to think about ideas differently and appreciating the limitations of the law makes it easier to know when to keep ideas to yourself and when to freely share them with others.
Week 2 - Protecting Your Copyright
How to identify copyright and apply a process I have developed is what’s covered. There’s legal documentation to protect your copyright, among other things.
Week 3 - Choosing Stand-out Brand Names with Confidence
In this module I consider trademarks. This is an important topic for every business as the brand name contains the value of a business. Its choice is an important decision. So, I teach you how to do so, and why it’s important to choose a legally available, legally effective name.
Suspend your existing ideas about naming as there are implications of choosing descriptive name which need to be understood before picking new names for anything. I also explain why Google searches are not enough, and how to use them before and after trademark register searches. With smart name positioning you are then well placed to protect your revenues, monetise your content and license your brand and intellectual property assets.
Week 4 - Protect Your Designs and Patents
If you have an idea that may be capable of being protected with a patent or design, you’ll learn how to do market research to assess the idea before protecting it. How not to lose the chance to patent it and when to file a patent application. I also look at the popular subject of software patents and let you know the approach taken by the various intellectual property offices in the USA, European Patent Office, and the UK.
Week 5 - Scaling Your Business with Licensing
You get the low down on licensing and franchising and business format ventures. This is how to scale your business using your intellectual property and know-how.
There is also a system to do a self-audit of your own business to identify any gaps in your protection.
The Legally Branded Academy course gives you my perspective and business insights as an experienced practitioner who has been involved in intellectual property work for 20 years.
So, you quickly gain the knowledge you need, rather than an academic or theoretical discourse on intellectual property.
You can go through the Legally Branded Academy course in just eight hours. That’s just eight hours to gain enough practical business perspective on copyrights, trademarks, patents, NDAs and everything a growing business needs to protect itself.
(One of my clients told me he spent around 50 hours learning about trademarks before registering his own trademark!)
There is no need to spend hours and days trying to figure it all out by yourself. I’ve done it for you.
As a business owner your time is limited. I know, I’m a business owner, too.
Although I’ve managed to condense everything you need to know into eight hours, you still need to perform trademark searches manually. So, what if you don’t have time? Simple. Delegate it to someone else – a team member is included in your licence to use the platform.
You see, in Legally Branded Academy I show you how to use my processes for your processes. You’re given the methodology I have developed and refined over the years to quickly protect your business.
I literally share my screen with you to walk you step-by-step through searching, and classification of trademarks so you can do your due diligence checks and access the instructions you need to carry out basic, essential tasks.
In fact, it’s so straightforward, you don’t even need to do it yourself. Simply watch through the videos to get an overview, then delegate the process of searching to an assistant.
Traditionally, this knowledge has been the preserve of intellectual property specialists and lawyers who charge thousands of pounds for their advice. I give you the essence of what you need to know about the subject, so you can go to your lawyer just for expertise and get the best from them when you use one.
Legally Branded Academy gives you the perspective you need to avoid mistakes when implementing new ideas. Consequently, it helps you to reduce your legal spend. You’ll just pay for the more complex advice, or services rather than the simple stuff that is essentially business knowledge you need to develop as part of your own skillset.
I want to make this knowledge accessible to every entrepreneur and, for this reason, I am launching the Legally Branded Academy with a low introductory price.
How much would it cost you to get the level of advice and information that’s available in Legally Branded? Just one visit to a lawyer will likely absorb as much if not more. It would still only give you a tiny fraction of what Legally Branded Academy gives you.
And how much would it cost in time, money and stress having to deal with the fallout from an easily avoidable intellectual property issue? Literally thousands and thousands. Believe me, I know because I help clients to deal with intellectual property disputes very often.
It’s highly unlikely the course will be offered again at this low price after the first quarter of next year. So now is your chance to jump in for this one-time price while you still can.
If you’re already spending money on legal help, this is a saving because you won’t need as much help from your lawyers.
Legally Branded Academy is NOT for you if…
Legally Branded Academy is right for you if…
This gives you all the detail you need to know about names in a handy form. This is further supplemented within Legally Branded Academy with guidance giving you step by step “how to” instructions for doing the right due diligence on names before you ever involve a lawyer.
This gives you practical steps to ensure your brand name is sufficiently protected using my proven process when working with clients in my law firm. With this resource you can assess how well protected your brand is and identify any issues, so you address them appropriately.
Released to you in week 5. It provides instructions, a checklist and templates to do your own IP audit of your business.
If you identify deficiencies, there is information about how to address the common ones. Should you be aiming to one day sell your business, an audit is advisable. Intellectual property issues can take a few years to sort out, so it’s a good idea to resolve matters well in advance of a sale if you’re to avoid seeing a drop in price or risk losing a sale altogether.
Bonuses will be available in week 5
The Legally Branded Academy has a full 30-day satisfaction guarantee.
I’m so confident this will be a game-changer for your business. If you don’t believe this is the best business programme you’ve done on intellectual property, simply email us at [email protected] and you will receive a full 100% no-hassle refund.
For the first 50 people who buy Legally Branded Academy before 15 January
There is a 20-minute consultation with me, Shireen Smith, once you’ve completed the course. It’s an opportunity to ask questions specific to your business to make sure you’re on the right track with your intellectual property protection plans.
How much longer will you go on leaving yourself unprotected and at risk?
Get started today and fix it.
Every day you ignore this you are…
… Wasting time, effort and money
… Taking inappropriate risks that are easily avoidable
… Missing vital opportunities
Every time you release a product or idea to the market unprotected, you take a huge risk of exposing yourself to common legal liabilities, OR of losing the opportunity that was inherent in your idea if you had only known this earlier.
Knowing how to legally protect your company and its assets is the most important skill in the digital age.
Never has it been so easy for someone to copy your ideas.
Never has it been so easy to attract types of legal claim, copyright and trade mark problems, when setting up new businesses or products or services.
Never has it been so straightforward for another business to build assets it may have taken you years to create.
Never has it been so easy for others to copy your products, ideas and content quickly and easily.
In this environment, there is only one way to protect the value of the assets you worked so hard to build.
Don’t risk your future wealth, freedom and happiness. act NOW to gain your advantage
Before Legally Branded Academy, you had to spend time figuring out the legal rules for yourself scrabbling around on Google, asking on social media or paying lawyers to advise you for a high hourly rate fee.
The Legally Branded Academy changes the game.
This will become the training in intellectual property every forward-thinking entrepreneur, creative and thought leader will turn to. I’m sure this is going to help thousands of businesses worldwide…
… but right now, it’s your turn. Just complete the form and start today.
You could spend 10 years, thousands of pounds, more hours than you care to count learning from your mistakes, disregarding intellectual property even though you know it’s so relevant to monetising your knowledge and business…
… or you can invest a small amount now and learn how to identify your intellectual property and PLAN how to protect your business.
Test this out RISK FREE… and if it’s not for you, let me know within the first 30 days and I’ll give you 100% of your investment back.
Invest in Legally Branded Academy
And do look at some testimonials from early students of Legally Branded Academy.
"“As a creative, your imagination can be limitless and it can run away with itself and your excitement can get the better of you. Shireen and her team put together a super helpful course. It was well structured and gave me the information I required to help me protect the ideas and concepts I have come up with. Without that understanding I could have left myself open to IP theft and potential loss of revenue. “"
"“As a marketing agency owner and entrepreneur with several businesses, I know the importance of understanding intellectual property issues in everything we do, from working with freelancers through to developing products. Shireen’s Legally Branded Academy is a well thought-out and comprehensive overview designed for business owners. It simply isn’t practical - or affordable - to involve lawyers at every stage of developing an idea or product, yet the worry is you’re leaving yourself open. By following Shireen’s processes and advice, you understand how to protect yourself, your brand and your ideas and know when it is the best time to bring a lawyer in. Every entrepreneur in the digital age needs this.”"
"“Content flows well, is clear and simple gives me great insights into IP”"
"A great introduction. Keeping your ideas to yourself and having brand secrets, noted. I have been very open about why my designs work, only a few weeks ago, I decided to stop doing that, my customers don’t care as long as I tick the boxes, but my competitors are a different story! And people love a bit of intrigue! Thanks Shireen !!"
"Shireen is a gifted lawyer, extremely able and bright. She is not only a great orator, translating difficult points in a clear, understandable and concise manner but also possesses the detailed forensic skills required from a legal professional dealing with your intellectual property. She knows her law and knows her business. In getting to know her clients, she uniquely combines all three to maximum effect and can guide a client through the process of fully protecting their property rights. A strong character, real professional and great networker. Strongly recommended."
"“Shireen is an expert in Intellectual property law and I strongly recommend any business owner to consult with Azrights to bulletproof their brand. Shireen has also published Legally Branded, an outstanding book on brand law that is a must-read for every small business owner.”"
"We took some short advice from Shireen some time back over a slightly complicated IP issue. We received very clear and focused advice to help us take the next step ourselves. Highly recommended specialist."
"“After receiving two recommendations for Shireen through social media channels (from entrepreneurs for whom I hold great respect) for help in navigating the issues relating to design rights and trademark registration, I contacted Shireen.” "